Use this script every time you want to contact a supplier about a new product enquiry. Scripting your initial email doesn’t have to be hard, but you need to make sure it is perfect, as you want to come across as a professional company with real purchasing intentions, and you…

Start with a problem before a solution and you’ll be on your way to finding product market fit in no time. Why start with a problem? The easiest mistake to make is starting with a solution and trying to find a problem that it solves. If your product does not…